Customer Training Platform: Boosting Customer Training with LMS Best Practices

Customer training platform has recently gained a surge in popularity. This is because of its ability to improve customer experience and your brand reputation. 

What is customer training? Customer training is the courses created to educate your users (customers) know about your products and services. This training aligns the customer’s product or service information with your organization’s business objectives. 

Customer training’s basic objectives are to attract and retain users at every phase of the customer lifecycle, boost customer experience through value-added training, and create a good impact of your products or services on your customers. 

Customer service training online is crucial to avoid the following challenges:

1. New customers are the most vulnerable, and their unfamiliarity with your product can cause them to lose confidence in you. A negative review of your newbies can result in losing your potential customers.
2. A lack of good trainers can negatively impact customer experience. Burned-out trainers fail to project positivity, and they add zero value to your products or your brand. This could lead to your customers driving straight into the arms of your competitor.
3. Training materials getting outdated or lack of time to curate training content will affect your customers adversely. Training materials can go outdated as product changes, rebranding initiatives, and industry regulations change constantly.

These are some of the everyday challenges of customer training. To deal with these challenges, it is important that modern companies identify the importance of customer training and implement it strategically. 

Read more: How Can You Enhance Workforce Quality in Remote Work Settings?

What is the Importance of the Customer Training Program?

Many modern organizations deliver customer training to external parties like customers, integrators, partners, distributors, etc. It is true that customer training improves client relationships, and customer training will not cost your company anything extra.

Equipping customers with essential knowledge and skills to use your products and services to the fullest possible extent is important. Here are a few compelling reasons why customer training programs are important to your organization:

1. Boosts brand awareness
2. Heightens customer satisfaction
3. Minimizes support costs
4. Improves customer relationships
5. Increases product adoption
6. Generates additional ROI
7. Improves customer retention
8. Accelerates customer experience

How do you Strategize an Effective Customer Training Program?

A customer training program should be more than an educational tool. If you want to make it a strategic tool, the following points will help you:

1. Understand the customer pain points: First, identify the pain points with respect to your customer training. Discuss with your teams to understand every point where customer interaction is involved. You can expect potential pain points at any stage, from onboarding to user and account support. By involving your sales, customer success, support, and other teams, ensure your customers’ pain points are precisely addressed at each stage. You must identify what training is required at each stage and keep your communication funnel transparent and two-sided. If you can analyze the web traffic and collect customer-related data, delivering customer training content will be more efficient and data-driven.
2. Use a versatile customer training LMS: If chosen rightly, your LMS platform will host customer training productively. When it comes to issuing certifications for extended training courses, providing content for global customer audiences, collaborating your brand with the training environment, or providing an opportunity to learn from anywhere, anytime, and from any device, make sure you choose the best LMS for customer training. An LMS can ensure customer training content is constantly updated and organized in a centralized repository. Your access to customers’ training data round the clock will catalyze your company’s ability to improve training and, on the bigger picture, your product. 
3. Use many and various contents: Customers will have different learning preferences. So you must provide varied customer training materials in varied formats like videos, AR and VR, infographics, and similar. If the customer needs a comprehensive presentation, opt for webinars, and if you intend to give a glimpse of your product or service, provide them with a video tour. In whatever format you provide the content, make sure you make it simple and short, like the just-in-time training format. Gamifying learning approaches like points, badges, and levels will engage your customers more and imprint your brand in their minds. Bringing many and various contents will bring out a unique spin your customers will like.
4. Measure the results: More than establishing training practices is required. You need to have success matrices to measure the results of the effectiveness of your customer training program. Measuring customer training should be included right from the planning stage. A customer training LMS can help you measure results by analyzing training data. The LMSs will show your program’s success and your customer’s response to the provided training program through different customer success matrices. When your customer satisfaction goes up, try to maintain the consistency of your training programs. If the graph fails to go up, take steps to improve your training agenda and customer training offerings. 

Why Do You Need The Best LMS For Customer Training?

Before we discuss why you need a customer training LMS, let us look at it.

So what is a customer training LMS?

Customer training LMS is a software toolkit that helps you train your customers with your products, services, and other offerings, familiarizing your brand and building customer loyalty. Your customers can acquire knowledge at their own pace and will have access to the learning content anytime, anywhere, and from any device.

Regarding customer training, an LMS substitutes way better than actual mentors. LMS can help your organization quickly implement training materials, making them easily accessible, scalable, measurable, and engaging!

LMS works parallelly with your customers and helps your organization with fast and easy adding of course content, setting user access privileges to various course contents, and tracking and monitoring customer progress with each course. 

When you deploy the best LMS for customer training, your customers will have easy access to course content, find it engaging, and can progress with their learning at their own pace. 

Read more: Why Should You Use a SCORM-Compliant Learning Management System for Corporate Training?

How can an LMS help in customer training, and What are its Benefits?

Choosing an LMS that supports customer training offers many impactful benefits for your organization and its customers. A few of the benefits of integrating an LMS in customer training include the following:

1. Enhanced onboarding experience
2. Higher product or service engagement
3. Creates brand advocates and loyalties
4. Reduced customer churn
5. Help customers understand your product and its value
6. Boost customer retention
7. Reduce support tickets and support costs
8. Improve company ROIs
9. Improves customer engagement
10. Creates upselling opportunities
11. More word-of-mouth advertising
12. Improved scalability to accommodate any audience size
13. Training flexibility and convenience
14. Customization with respect to customer needs and preferences
15. Reporting and data-driven critical business decision making

How Can Skill Lake Be the Best LMS for Customer Training?

If you wish to see your customers use your products and services knowledgeably and with full confidence, you need a flexible, scalable, and easily customizable LMS solution like Skill Lake!

Skill Lake LMS can offer cost-effectiveness and consistency for your customer training to increase customer satisfaction and loyalty. Implementing Skill Lake LMS ensures that your customer training efforts produce ideal outputs. 

What indicators justify that a well-matched LMS like Skill Lake is an ideal tool for improving customer relations? Here are a few:

1. Promotes learning accountability
2. Empower customers to develop skills and knowledge
3. Accelerate business growth through customer training
4. Offers social and collaborative learning
5. Provides personalized learning
6. Gives multiple learning delivery options
7. Promotes comprehensive learning

Choosing the right LMS implies half of your job is done, and that is exactly why we day Skill Lake is the best fit for this job! Connect with us today to learn more about Skill Lake!