Franchise success through training: Why you need a Franchise LMS

When you have undergone a lengthy recruitment and selection process for your new franchise, they must also be thoroughly trained to carry out their jobs. Relevant employee training is vital from the largest to the tiniest role in an organization. In these competing times, it is critical to have employees be on the same page about all of the products and services, client relations, and customer handling skills that you provide.

This approach increases sales while decreasing common concerns, such as finding solutions to problems and comprehending clients. In addition, incorporating employee training could help you establish yourself as an expert in your field. To assist your franchisees in laying solid foundations to build their businesses, first, you will need to put them through a rigorous training program, followed by regular ongoing training or refreshers. Furthermore, it aids in establishing consistent messaging and enhancing employee morale.

Training your employees isn’t just for their benefit; the more successful they are in their franchise obligations, the greater their long-term profitability. 

Franchise Success: Building Brand Consistency with a Franchise LMS

Customers appreciate consistency from their products and service providers. Their expectations are always based on previous pleasant experiences that they wish to replicate. Hence, they must provide outstanding customer service and expertise throughout their journey.

Franchisees cannot open their doors until they have trained their workforce, whether technical methods for delivering the service or product expertise. However, to succeed in this crucial task, the new franchisee requires training materials from the franchisor, which they can customize if desired. Employees are frequently educated using simple training manuals, training aids, or lectures provided by the franchisor, which serve as the cornerstone of the franchisee’s staff training programs.

The training must promote a consistent, sustainable replication of the franchisor’s brand and corporate values while being financially beneficial at all levels of the organization. New franchisees require training, and so do experienced business people or prior owners of similar franchises because not all franchises are the same. 

All franchise businesses differ in terms of 

1. Company’s values and culture
2. Product and service offerings
3. Marketing tactics
4. Brand prerequisites
5. Processes and techniques 
6. Customer relation or customer handling methodologies
7. POS and IT systems used
8. Initial and ongoing training and support  

Maintaining franchise brand consistency in staff training necessitates meticulous preparation and a methodical approach to creating and maintaining a consistent marketing strategy. 

1. You may face opposition from your franchisees. When developing a marketing strategy to establish brand homogeneity, it is essential to consider your franchisees’ independence and listen to their feedback.
2. It is imperative to consider how to handle brand messages while targeting the distinct demands of local audiences. Regulating corporate messages while catering to local markets can be tricky.
3. It is required that you examine your systems in place. Are they appropriate for distributing your product or service to all of your outlets?
4. Consistent franchise marketing aims to help your company develop. It is vital to know if your marketing systems are strong enough to keep up with your growth. 

Why choose a Franchise LMS? The Training Advantage

The franchisor may give training in markets through field workers who provide direct training programs and have gone through a train-the-trainer program. While direct local training by franchisor staff is frequently advantageous, some skills claim to be even necessary. In addition, any live training program can suffer from common issues such as inconsistent articulation, oversights, and potential dilution of the intended message. After all, the training delivered by humans and local factors frequently makes providing the consistent and comprehensive idea intended cumbersome. Live training can also necessitate substantial training costs, which most new and developing franchisors lack.

As a result, and to assure consistency, several franchisors are including eLearning in their training support for franchisees. eLearning through franchise LMS is unparalleled in convincing that any employee may benefit from the system’s training, whether operating for a company-owned or franchisee-owned facility. The teaching is generally engagingly stated, visually enhanced, and maybe helped by video, and avoids some of the unavoidable flaws of live training.

1. Formal eLearning hosted on a Learning Management System allows for the monitoring and tracking of staff training performance on a store-by-store basis. It enables the following: 
2. Employees can work at their own pace and repeat sections as needed. The program provides franchisees with tools for determining whether their workers have cleared their certification standards.
3. It enables the franchisee to include the eLearning material in their broader training programs.
4. It allows for accumulating knowledge in assessing how long it took personnel to complete the courses and whether any of the examinations required numerous attempts to pass. As a result, the franchisor can analyze how well the eLearning platform operates and whether any information offered needs to be updated or augmented.
5. eLearning using LMS provides consistency in the message. Counsel and consultants can analyze the content to ensure it does not raise issues or vicarious responsibility.

Empower Your Franchise Network: Skill Lake’s Scalable LMS Solution

Skill Lake enables businesses to create an employee-centric learning culture in which learning takes place holistically. Skill Lake makes it simple to provide self-paced learning, instructor-led programs, or a combination of the two. In addition, our platform can assist you in customizing your brand, improving organizational structure and processes, and integrating with existing apps. The system also allows tracking top performers- all of which add to your business’s success.

Skill Lake LMS delivers a plethora of exclusive features for both corporations and employees:

1. Deliver Consistent Training
2. Learn at Your Own Pace
3. Track Progress and Proficiency
4. Flexible Learning Options
5. Make Learning Fun
6. Bite-Sized Learning
7. Always Accessible
8. Deployment Options

Contact our experts to learn more about Skill Lake and how to get started with it.